Our brains process images 60,000 times faster than we process words.
That’s why having great images that express your values and promote your business are a must.
It may not seem obvious at first but there are dozens of ways that stock photography can help you grow your business.
I’ve put together a list of just some of the ways your wellness business can use stock photography to thrive and have gorgeous looking social media that will be the envy of the internet.
1. Social Media
While some social media platforms are more image-focused than others (and I’ll go into the two biggest in their own section below) all social media relies on high-quality engaging photos.
On Twitter, when your reader’s feed is scrolling past at a mile a minute an image is what will catch their eye and make them scroll back to see what you posted.
Facebook’s algorithm even takes images into account when deciding what to show and what not to show. A post on your Facebook page that doesn’t have any image is unlikely to have much reach.
Stock photography is great to use on these and many other social media platforms to catch your client’s eye and pull them in.
PRO TIP: Using the same photos across all social media platforms helps to create a recognizable look for your brand.
Maintaining a fantastic Instagram isn’t easy by any means but stock photography can make it so much easier!
You won’t have to spend hours setting up the perfect image with the perfect lighting just to get the look you want.
It’s so simple it kind of feels like cheating. But I’ll let you in on a secret. All those Instagram feeds you love use stock photography.
In fact, I stand by the importance of having a fabulous Instagram so much I’ve created an Instagram membership program called Soulfully Social that gives you access to more than 2,000 incredible Instagram-worthy images and inspirational quotes that you can start using in an instant.
PRO TIP: Weaving your own snapshots into a feed full of high-quality imagery gives a major boost to the overall appearance of your feed. Here are some tips for blending your own images with stock photos to create a beautiful Instagram feed.
If there is one social media platform that is under-utilized by small businesses it is Pinterest.
This image-based social media platform is more like a search engine than it is a social media platform.
Users will find images that catch their eye then save them, with a link to the site they came from. Each time they get saved anyone who is following them will see that image in their feed and they can save it too.
Pinterest has 200 million users looking for gorgeous images, many of them being stock images. Being on Pinterest is also fantastic for your SEO, but you can find more on that further down in this article.
DID YOU KNOW?
When people hear information, they typically remember only 10% of it three days later. But, when a relevant photo is paired with that same information, people remember 65% of the info three days later. (SOURCE)
Stock photography is a fantastic tool to have on Youtube. It can be used as a static image while you’re talking, a guided meditation is just one example.
You can also use stock images to create a stunning slideshow presentation.
Or you can use stock photography as the thumbnail for your video. The thumbnail is what people first see when they search for your video, so a great first impression is a must.
Youtube has nearly 2 billion users and for many of them it's the first place they go when searching for a product or service, even before Google.
Did you know that 38% of people will stop engaging with a website if the content and layout is unattractive?
Just consider how many times you’ve gone to a website yourself and not stuck around because it doesn’t look appealing or the images are of poor quality. Whether you’re running a blog or a small business having attractive, high-quality images on your website is a must. Use them to grab attention with a banner then continue to hold that attention throughout the site.
If you’re looking to start an emailing list people are more likely to sign up if you’ve made your registration popup stand out and look totally unique to your brand. I offer a variety of branding kits to help websites get and keep a unified look throughout. These brand kits include images that are exclusive to you, so you won’t ever see them anywhere else.
6. SEO Value
Having great stock photography on your site can also improve your SEO (Search Engine Optimization).
This is how Google and other search engines decide where to place your website in search results.
Most search engines, especially Google, have a section that is solely dedicated to images. High quality, attractive images are more likely to rise to the top. You can have an image that is the number one image on Google for a certain search result when your website or article isn’t even on the first page of that same search. When people go to Image Search and click on your photo they’ll be taken to your site and the exact page where that image can be found. Resulting in even more people going to your site.
If you’re going to have blog posts on your site (and I highly recommend that all websites do) no matter what the website is for, you need images to break up the text. These images make your blog posts and articles easier to read as your reader’s mind gets a brief break from the words. It breaks the article up, allows your eye to skim and makes it feel less like a chore to be reading. A well-balanced blog post should have an image about every 100-200 words.