How to Design a Facebook Cover that Converts

step by step tutorial video for how to create a Facebook header cover photo that converts and directs visitors to your business website

get Facebook savvy

As entrepreneurs, we're always looking for ways to connect with our dream clients and to reach the people who could truly benefit from what we have to offer.

I want to share a super awesome, easy trick that you might not know about.

Are you using your Facebook header to drive new visitors back to your website, opt-in, sales page or programs? 

No?! Your Facebook cover is prime real estate ... and it's free! So let's change that ...

 

What's the ultimate goal of your social media feed? To generate more sales, right? So let's make sure your "grand store front" is an effective one since it's the first thing a visitor will see - It can be a powerful and valuable space if you use it right.

 

Your FB cover photo is FREE advertising space that you should be taking advantage of. I'll show you how to transform your FB banner from a pretty picture to a conversion machine (with a fancy button) and how to get the most out of your FB banner in this tutorial video.

The power of Facebook

 

"42% of marketers report that Facebook is critical or important to their business."

(Source: State of Inbound Marketing 2012)

 

Facebook is no longer "just" a social platform. It's a powerful business tool, and it's certainly not dying out, as predicted by several "business gurus" I followed in the past.

 

If your target market is on there - and chances are pretty certain they are - you should be too. And if you're on there for business ... make sure you're using it to its greatest capacity.

 

You may have heard the term "Sales Funnel" before, and it applies to your social media. We want to "funnel" viewers from Facebook to your website, opt-in or sales page.

 

A captivating visual is important in order to grab attention when someone first visits your FB page. But we want it to do more than captivate - we want your FB cover to prompt, and get visitors to take action.

 

 

Get a FREE monthly photo for your wellness blog or business

 

"Worldwide, there are over 1.71 billion monthly active Facebook users" (Facebook MAUs)

What you'll learn

In this tutorial video, I'll take you step-by-step through my process of creating a Facebook Cover that sends visitors back to your website, opt-in or sales page ... and how to properly plug it in to make it functional and clickable.

 

(Hint ... there is no way to actually plug-in an active button overlay on your banner photo ... I'll teach you how to get tricky and make it work.)

 

Before we begin, it's important that you establish a goal. What's your number one goal for your Facebook page? Do you want it to direct viewers to your online course? To your store? Your opt-in/email list? A quiz, or promotional giveaway? Do you simply want to send them to your website?

 

It's important to be clear on your goal, so that we have a vision and direction.

 

So ... head on over to the WSS Photo Store, download your favorite image for your Facebook cover, and let's get to it!

Was this helpful to you? Your feedback helps me to know how I'm doing, and what free content I can offer you next.

Let me know by leaving feedback in the comments below!

20 Comments

  1. Jennifer on 10/13/2016 at 2:36 pm

    Thank you! This was very helpful!

    • Briena Sash on 10/13/2016 at 3:58 pm

      Thanks Jennifer, I'm so happy you liked it!

  2. Cindy on 10/13/2016 at 2:53 pm

    Amazing tutorial! Thanks so much for the great tip!

    • Briena Sash on 10/13/2016 at 3:58 pm

      Thanks, Cindy ... I'm so glad it was helpful for you!

  3. Jana on 10/14/2016 at 8:23 am

    Really great video! I knew I was missing something on Facebook. I am going to do this right now!

    • Briena Sash on 10/14/2016 at 8:37 am

      Yay Jana! I'm so excited, this is going to be so great for you!

  4. Natalie Wise Muccio on 10/17/2016 at 4:31 pm

    So much goodness. Xo

  5. France Stewart on 01/27/2017 at 5:10 pm

    Thanks so much for this tip Briena, it's ingenious and I never really "clicked" about it before.

    • Briena Sash on 01/27/2017 at 5:33 pm

      You're so welcome, France! This has definitely been a popular training - and one I wish I'd see more people putting to use!

  6. Charlotte on 03/26/2017 at 3:07 am

    Brilliant!

  7. Tracie on 03/27/2017 at 6:50 am

    Super helpful! Made my new header as I watched your video and it only took 40-minutes! Thanks so much!!

    • Briena Sash on 03/27/2017 at 9:31 am

      Wonderful, Tracie! So glad you took action!

  8. Kristen Woodmansee on 03/27/2017 at 9:18 am

    Thank you so much!!! So great to have this training. Every little bit helps for sure!

    • Briena Sash on 03/27/2017 at 9:30 am

      You're so welcome, Kristen! It's all these little savvy tricks that really make a difference. <3

  9. Marla Golden on 04/08/2017 at 8:53 am

    That was very helpful, thank you. Will watch again to make sure I didn't miss anything.

  10. Louise Worsell on 08/24/2017 at 1:34 am

    Thanks, this was a great reminder. I always forget to add a description to my images. And adding a link is ingenious.

    • Briena Sash on 08/30/2017 at 11:36 am

      I'm so happy it was helpful, Louise! <3

  11. Tz on 09/05/2017 at 7:21 am

    This was very helpful; thank you!

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