Simple Social Media Sizing Guide

how to know which sizes work best for different social media platforms, including Facebook, twitter, instagram, pinterest and linkedin

Have you noticed that your pictures look really nice and crisp on your computer, but kinda fuzzy when you post them on Facebook?


What the what is up with that? This phenomenon of Facebook-fuzz is perplexing (and not to mention frustrating) - but there is a solution, sweet friend.


The answer lies in the specific file size you upload.


In fact, there are specific file sizes to use in order to maintain the crispest appearance across all social media platforms. 


So... which file size is best, you ask? The answer -


It depends.


To make things super duper easy on us, each platform has it's own rules and formula - isn't that awesome? (I hope you read my hysterical sarcasm here) And -it's important to use the correct file sizes so that your images appear as crisp as possible (this applies mostly to FB).


But don't worry! I've found an easy guide to help you quickly determine which file size is best for you.


And I'd like to point out that - as far as appearance goes - Facebook posts seem to need the very specific sizing in order to appear their crispest...  While the rest of the guide is useful as a general guideline, and a guide for cropping to design and fit.


BTW - Head on over to for pre-sized Facebook and social media templates and design tools.


This quick guide will help you determine which file size to use across any platform.


Note: The awesome sizing guide below is taken directly from "The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks" at

Quick References

Facebook Image Sizes

  • Cover photo: 851 px wide by 315 px tall
  • Profile image: 180 px wide by 180 px tall
  • Highlighted image: 1200 px wide by 717 px tall
  • Shared image: 1200 px wide by 630 px tall
  • Shared link thumbnail image: 1200 px wide by 627 px tall
  • Group Cover photo: 820 x 428 (Updated 12/2017)

LinkedIn Image Sizes

  • Background image: 1500 px wide by 425 px tall
  • Profile image: 400 px wide by 400 px tall
  • Career cover photo: 974 px wide by 330 px tall
  • Banner image: 646 px wide by 220 px tall (minimum)
  • Standard logo: 400 px wide by 400 pixels tall (maximum)

Pinterest Image Sizes

  • Profile image: 165 px wide by 165 px tall
  • Board display: 22 px wide by 150 px tall
  • Pin sizes: 236 px wide

Instagram Image Sizes

  • Profile image: 110 px wide by 110 px tall
  • Photo size: 1080 px wide by 1080 px tall
  • Photo thumbnails: 161 px wide by 161 px tall

Twitter Image Sizes

  • Header photo: 1500 px wide by 500 px tall
  • Profile image: 400 px wide by 400 px tall
  • In-stream photo: 440 px wide by 220 px tall

YouTube Image Sizes

  • Video uploads: 1280 px wide by 760 px tall
  • Channel cover photo: 2560 px wide by 1440 px tall

Tumblr Image Sizes

  • Profile image: 128 px wide by 128 px tall
  • Image post: 500 px wide by 750 px tall

Google+ Image Sizes

  • Profile image: 250 px wide by 250 px tall
  • Cover image: 1080 px wide by 608 px tall
  • Shared image (on home stream): 497 px wide by 373 px tall
  • Shared image (on feed or your page): 150 px wide by 150 px tall

And for even more specific details, check out the awesome infographic below, designed by Jamie Spencer of (click on the image to see the full infographic)


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