There's a crispness in the air, cozy sweaters abound and the smell of pumpkin spice is coming out of every kitchen.
There’s really no denying it, fall is here.
That means it is time to put away your summer marketing plan and put together your fall plan.
There are endless ways for you to get creative to promote your health and wellness products and services. But in case you need a little inspiration, I'm here to help!
Whether you're a fitness or health coach, essential oils advocate, skin care specialist or beyond, here are a few health and wellness business marketing ideas for fall that are sure to bring customers flocking to you.
1. Highlight Micro Holidays on Social Media
Micro holidays like National Pumpkin Spice Day (Oct. 1), Oatmeal Day (Oct. 29), and Emotional Wellness Month (October) are all great opportunities to market your business or share something that is related that your customers will be interested in.
You can also tie in those holidays with special offers.
If you need a little inspiration here are a few food and health-related micro-holidays in October. Plus, you can grab a bundle of October food + health micro holiday images or done-for-you November quotes + graphics to use in your social media posts.
2. Attend Local Events
Fall is an amazing time for local events everywhere you turn you’re likely to find a farmer’s market, an arts and craft fair, or a fall festival of some kind.
These are fantastic opportunities for your business, even if you don’t have a booth. Bring flyers and business cards with you that have special offers on them.
Make them even more attractive with an eye-catching photo from WSS like these fall oils photos.
3. Season Specific Offers
Do you have a product that fits in with fall in some way or maybe you can put a special twist on something you offer to make it special for the fall like a Pumpkin facial or a recipe ebook with healthy fall favorites?
These are great ways to attract business from people who are looking for those things you can only get in the fall.
4. Promote Products with a Seasonal Twist
If you have products that can’t be changed to make them more seasonal you can still change how you advertise them to make them feel more seasonally appropriate.
Do this by using terms like “getting cozy”, “winding down”, and of course promoting cold and flu prevention.
Using fall imagery like what you can find in this Nourishing Fall Bundle will help your customers feel the fall spirit.
5. Share a Recipe or DIY
From time to time you should sprinkle in some social media posts that aren’t trying to sell anything and provide enrichment to your customer’s lives. This helps to build your relationship and keeps them coming back to your feed with excitement.
Sharing a favorite recipe or DIY is a great way to do provide your social media followers with something they’ll love and help keep your brand in their mind.
Share an herbal elixir, fall soup recipe, DIY pumpkin spice face mask, EO foot or bath soak, CBD oatmeal or paleo zucchini bread recipe.
Also keep in mind that many times someone will look at your recipe and be inspired to buy your skincare product, essential oil blend, cookbook or other done-for-you product because it’s easier than having to make it for themselves.
You can find done-for-you Instagram Stories "recipe cards" inside many of our fall photo bundles, like this Pumpkin + Turmeric DIY Skincare bundle! When you purchase a Wellness Stock Shop photo bundle, you have the rights to use any of the included recipes on your blog, social media and beyond.
6. Encourage Followers to Use Non-Toxic Alternatives to Seasonal Favorites
Fall is a great time of year to encourage your followers to try out non-toxic alternatives to their favorite products.
Did you know November is "National Candle Month?" Why not use the occasion to share your favorite non-toxic essential oil diffuser blends as an amazing alternative to scented candles.
Or encourage your followers to replace their store-bought skin creams with your hand-crafted, non-toxic alternatives. Show them the benefits of using your products.
7. Run a Group Promo
Team up with other businesses in your local area that offer products that complement yours and run a group giveaway or special offer. This will help both businesses get exposure from the other’s audience and expand the reach of both companies. Instagram and Facebook are fantastic platforms to do these on and having the same high quality, professional images on both will help bring the two groups of followers together.
8. Promote Gift Cards
This is the time of year when people are starting to do their Christmas shopping. Which means it’s the time of year to promote your gift cards using eye-catching photos to promote discounts and other offers. Offers like a $20 gift card for every $100 gift card purchase will tempt people to send a little bit extra to get that free card and when they use it they’re likely to spend more than the amount on the card.
9. Bid Farewell to Summer
Have a special last chance event for summer products before you transition to your fall product line and offerings. This is a great opportunity to bundle products together for a discount. It also provides an opportunity to stand out with your images. Instead of posting something related to fall you’ll be posting something bright and summery that makes you long to be out in the great outdoors again.
10. Host a Treat Yo’self Party
Invite your customers to a day of pampering with things like mini massages, essential oil foot soaks, mini facials, and other things that will make them feel relaxed and at home. (Or any alternatives that are relevant to what you offer.)
Make the event even cozier by serving fall treats and diffusing your favorite aroma. (Pro tip: It has been proven statistically that vanilla scent inspires people to buy more.)
You can also ask them to invite a friend to receive a little something extra.
While you’re handing out Halloween candy this year include promo flyers and business cards that the candy is attached to. These can contain special offers for parents to get them into your store but they should also have an attractive photo like one of these to catch the eye of the parents and the children who will then give it to their parents.
12. Get Active on Social Media
Make inspiring autumnal social media posts with quotes about fall and gorgeous photos of the season. Consider what might be on your customer’s mind this season in regards to what you offer. How can you encourage them to use your product or sign up for what you’re offering? Wellness Stock Shop can help you with that with a variety of fall-themed images and inspirational quotes square-cropped and ready to post. You'll get unlimited downloads with our Soulfully Social membership designed to help you grow on Instagram.