The importance of taking care of yourself in natural, holistic ways is catching on in mainstream society and with it a rush of new trends in the wellness industry that simply shouldn’t be ignored.
As a business owner in the wellness industry, it's important to keep trending topics in mind. This can help you with your social media posts, engagement, blog topics and even product and package offerings.
Here are 10 top wellness trends in 2020 that you should be aware of and incorporate into your business marketing for the year.
1. Mental Health
For far too long we as a society have been ignoring the importance of mental health, but that simply isn’t the case anymore. We’re putting more of an emphasis on our minds being as healthy as our bodies. We’re taking into consideration how much using social media is impacting us, we’re journaling as part of our self-care routines, and we’re getting out into nature. Encourage your social media followers to do a 30 day self care challenge or post a picture that simply invites people to slow down from their scrolling and take deep breaths. Photos from Wellness Stock Shop can help you get your message out to your readers to help them take care of their mental health.
2. Plant-Based Living
More and more people are discovering the amazing benefits of plant-based living. And with the global environmental movement, vegan, vegetarian and overall plant-based lifestyle is bound to be one of the biggest wellness trends in 2020. Share plant-based recipes on social media and make a point of displaying any of your products that are plant-based. You can even share your journey to plant-based living with your audience, including a gorgeous photo of fruit from Wellness Stock Shop.
3. Limiting Screen Time
Over the last couple of years we’ve been finding all sorts of harm that staring at a screen all day has on our body and mental health. The result is that we are starting to limit screen time for ourselves and our children. Some parents are even going so far as to say no tv, movies, or games for their babies until they’re at least 2 or 3. Some schools are placing phone bans. And with the rise in awareness, many products are hitting the market such as screen time apps, protective blue light glasses, and devises that measure radiation. Sharing information about safeguarding your health from blue light, radiation and overall screen time can help perk interest among your audience, especially if you’re sharing applicable tips and to-dos. Pair your posts with gorgeous outdoor images that evoke the feeling of freedom from technology.
CBD isn’t just for treating pain anymore as more people use it they are discovering all-new ways it can be applied. One of the big ones is using it as part of your skincare routine. But it is also gaining popularity as a sleep aid, infused into teas and tinctures for relaxation and de-stressing, and being used in spa treatments. Wellness Stock Shop has a massive collection of CBD related images that you can use to help promote CBD being used in your wellness business.
You’ve heard of honeymoons and you may have heard of babymoons, well in 2020 an all-new trend is coming along, painmoons. These are vacations from your life to help you heal mentally, physically, and spiritually. This is a fantastic topic for spas to highlight their services and work with others in your area to create a group promo. Or you could put together a Painmoon spa deal, offering a small discount for combining a number of different treatments. Another idea is to pull together a painmoon wellness retreat. You might invite practitioners and healers to join you in offering their services to create a holistic experience. Advertise these on social media with images from Wellness Stock Shop like these. But also be sure to explain what a painmoon is, this is a new concept that isn’t very well known yet.
6. Gut Bacteria
Gut bacteria isn’t glamorous but everyone's talking about it. With the surfacing discovery of how gut bacteria impacts your mental health, your skin, and even affects disorders such as Autism, people are focusing on their gut and looking to wellness experts for tips and guidance. Blog posts promoting good gut bacteria practices with useful tips and applicable suggestions paired with gorgeous photos of healthy foods and supplements will drive customers to your website.
Trending gut topics could include coffee enemas, cleanses, slowing the signs of aging and even home stool sample kits like the popular Viome at-home gut microbiome test which offers personalized meal plans and more, based on what's happening in your gut. You could also share your favorite probiotics with your personal honest review or a favorite drink recipe that promotes good gut bacteria health. Keep in mind, many wellness products offer a partner or affiliate program that might be worthwhile to tap into.
Just like the importance of gut bacteria menstruation is one of those not so glamorous topics that are huge trends in wellness right now. This includes using organic cotton tampons, reusable pads, period-proof underwear and menstrual cups to get rid of the plastic in our lives. But it also includes ways to deal with cramps that don’t include medications and the importance of tracking your period. This may also include adjusting our lifestyle and business activities around our hormone cycle. While this may not be a topic for everyone opening the conversation on social media will likely get you noticed, especially if you’re using a scroll-stoping stock photo.
8. Online Fitness
Fitness is moving out of the gym and into the living room. These days you can find yoga on Youtube, barre in an app, if you can name it you can find someone doing it online. Youtube is one of the most underutilized social media platforms on the internet, which makes it a fantastic opportunity for you. Make a short video from your studio that will help stay-at-home moms and those working from home get access to what you offer like a 5-minute breathing exercise. Encourage them to come by your studio for more. When you upload your video be sure to use an image that explains not only what your video is about but also what your business is about. You can find exercise and movement images to fit all your needs right here.
Plus, you'll want to check out our mockup image library that allow you to feature your workout videos by adding your screenshot to an iPad, iPhone or computer screen. Check out these step-by-step tutorials that show you how to easily add your image to a computer screen mockup using Photoshop and Canva.
9. Smart Watches
Smartwatches and fitness trackers have been popular for a couple of years now but as time goes on the technology is getting cheaper and becoming more accessible, meaning more people than ever are tracking their fitness. A blog post about the best fitness trackers on the market is sure to attract people to your site. Or you could offer a discount to anyone that comes into your business wearing a fitness tracker on a particular day. Be sure to advertise this offer on social media with an eye-catching photo like one of these.
10. Zero Waste
The Zero Waste movement has slowly been taking over the world and it looks like in 2020 that trend will only keep growing as more and more people grow concerned about the environment and become aware of the plastic toxins they’re putting into and on their bodies every day. Things like single-use tea bags, fast fashion (yes, even our clothes have plastic in them!), beeswax wraps, wool dryer balls and bamboo toothbrushes are going to be hot topics throughout the year. Promoting zero waste lifestyle by sharing recipes for homemade toothpaste or sharing pictures of zero waste living is a great way to get your brand seen this year.
Bonus! I know I promised just 10, but vaccines are a trending topic that can't be ignored. This one is highly controversial and even political. You might choose to stay clear of topics like this, but the truth is, making your stance heard on controversial topics can create a deeper connection with your target audience. It can weed out the people who aren't right for your brand, while creating a deeper dedication among your perfect clients. Even posting a simple question or poll on social media while keeping a neutral stance can prompt a flood of engagement. People have strong opinions and want to be heard. You might take the opportunity to promote alternative actions, like vitamin IVs and healthy prevention practices.
Need some suggestions for how to use these trends to grow your brand?
Here are a few:
1. Create polls on Instagram
2. Use them as weekly or monthly social media topics - share facts, tips and applicable insights via posts, Stories + lives
3. Highlight a trend in an information-packed newsletter
4. Create SEO-optimized blog posts
5. Share easy tips + info on Pinterest
6. Create related product-reviews
7. Create trend-specific packages/offerings
8. Use the trends to help inspire new product ideas
9. Host guest experts to speak to each trend
Need more inspiration? Check out these marketing tips for your wellness business.