Let's Talk Instagram... Are You Wasting Your Time?

Just When You Thought Your Instagram Posts Didn't Matter...

 

Think posting on Instagram isn't a big deal and it doesn't matter if you post attractive imagery? What good is it going to do for your business, hardly anyone follows you anyways? Turns out, Instagram isn't ONLY about looking at pretty pictures and high schoolers obsessively posting selfies... Instagram is only continuing to grow in popularity and engagement, and big companies are continuing to increase their investments in marketing on the social media platform... that speaks loudly and clearly as to the potential Instagram has to be a powerful marketing tool... if used correctly. 

 

We're not here for Social Media Marketing 101 today, but what I would like to stress is that Instagram and other social media platforms like Twitter and Facebook can be a powerful marketing tools to reach your clients... and, regardless of which platform you use, the quality of what you post matters.

 

Don't Post Just Anything... Your Efforts May Be Hurting You

Let's talk about why it's important to take good pictures for social media. I will tell you from experience, that if I check out an Instagram feed and it's full of sad-looking, or unappetizing food images... I won't even consider following that feed. I just want to get outa there as fast as possible. Ugly food isn't just uninteresting to look at... it's just gross.

Not only that, but I'm not likely to follow tips and advice from a feed that looks unprofessional.

Bad photos look unprofessional. 

Something to take away from this... your positive intentions and efforts in getting active on social media may actually hurt your business and waste your time, if your photos suck.

 

Still Not Convinced Of The Importance Of Social Media? Check Out This Article:

Check out this article on Hootsuite:  A Long List of Instagram Statistics and Facts That Prove It's Importance

Here's a highlight from the article... 

The average engagement per Instagram post has grown by 416 percent over two years

Instagram usage is on the rise, so it would make sense that Instagram engagement would follow. That doesn’t make this stat, from Simply Measured, any less impressive. Engagement has quadrupled in two years. This is good news for businesses adopting the social network and great news for companies that were early adopters and have already built up a following.

Why Put in the Effort?

 

Why bother with social media at all? It's pretty simple. You're a nutritionist, a health coach or a wellness advocate... you want to inspire your followers, attract new followers, and to grow your business. Right?

Instagram is an incredible tool to reach more people (did you read the article I shared earlier?).

 

The Quality of Your Content Matters

 

So, if you know you want to reach more people, and you know the value of social media, and you're all about Instagram... the one thing I really want you to take away today, is that the quality of your content matters.

I'm going recap and get all psychoanalytical on you here for a second and talk about the simple psychology of why someone is going to follow you on a social media platform like Instagram...

Why do people follow feeds on Instagram? To see pretty pictures. Yes? Right there... that's really all the reason you need to post better, more attractive imagery. If you don't have stuff that's pretty to look at... chances are really slim that people are going to follow you (unless they're your friend... that's different).

 

Tips + Tricks to Making Better Food Photos

I'm making it super easy for you by offering an incredible resource of affordable accessible wellness-related stock photos. Now it's your job to fill in the gaps with your own photos. I want to make it as easy as possible for you by offering some super easy tips on how you can improve the images you post. It doesn't matter what camera you use... I'm using my iPhone in these tutorials to prove to you that you can do it too. 

 

This Simple Proven Trick Will Instantly Improve Your Food Photos

By Briena Sash | Mar 1, 2016 | 2 Comments
1 easy step you can make today that will help you take better food photos for your wellness business, social media, Instagram, recipe book or wellness business

Hey there!    I'm really glad you're here, because I have a super duper easy trick that's proven to improve food photos and I guarantee that it will increase your chances of gaining more Instagram followers for your wellness business.   The best part... you can practice this trick anywhere you go, with any type of…

Read More

Let's Talk Instagram... Are You Wasting Your Time?

By Briena Sash | Feb 23, 2016 | 0 Comments

Just When You Thought Your Instagram Posts Didn't Matter...   Think posting on Instagram isn't a big deal and it doesn't matter if you post attractive imagery? What good is it going to do for your business, hardly anyone follows you anyways? Turns out, Instagram isn't ONLY about looking at pretty pictures and high schoolers…

Read More

This FREE Easy-to-Use Tool Helps You Create Beautiful Posts In Minutes!

By Briena Sash | Feb 16, 2016 | 0 Comments
Design tips to get the most our of your wellness stock shop photo image with this easy-to-use professional quality FREE design tool

Hello you savvy wellness entrepreneur!   Quick question... do you double as a professional graphic design artist? No? Didn't think so, and that's exactly why I want to introduce you to this super useful, easy-to-use, not-so-secret, FREE design tool that will instantly become your best friend.   As an entrepreneur, you've probably struggled as much…

Read More

Are your massage pictures boring and unoriginal?

By Briena Sash | Feb 10, 2016 | 0 Comments
Are your massage pictures boring and unoriginal?

Here's how one therapist fixed the issue I was recently contacted by Missoula, Montana massage therapist, Marie Wilcox of Backstrokes Massage. Marie purchased two WSS stock photos for her new website, and had amazing feedback on her search for beautiful, purposeful massage pictures to represent her practice... "Holy cow. I am a complete imbecile to most things computer…

Read More

DIY Branding for Wellness Entrepreneurs: Step 1 - Identify Your Ideal Target Client

By Briena Sash | Jan 7, 2016 | 0 Comments
tips tutorial for wellness advocates, nutritionists, health coaches for how to create DIY branding using stock photography

Why it's Important to Get Specific About Your Ideal Target Client. The whole point of branding is to attract your target audience and entice them to invest in you. In order to brand effectively, then, you need to know who you are trying to attract. If you're designing your visual appearance - choosing fonts, colors and visuals -…

Read More

DIY Branding for Wellness Entrepreneurs: Intro - The Importance of Good Branding

By Briena Sash | Dec 28, 2015 | 0 Comments
tips tutorial for wellness advocates, nutritionists, health coaches for how to create DIY branding using stock photography

Your Branding is not just a logo Solid branding goes far beyond your logo... it includes your fonts, colors, voice, underlying message, imager, packaging and customer service, among other things. When it comes to branding, there are many aspects you should think about. If you're just starting out, or wanting to refresh your focus, I…

Read More

Leave a Comment