Just When You Thought Your Instagram Posts Didn't Matter...
Think posting on Instagram isn't a big deal and it doesn't matter if you post attractive imagery? What good is it going to do for your business, hardly anyone follows you anyways? Turns out, Instagram isn't ONLY about looking at pretty pictures and high schoolers obsessively posting selfies... Instagram is only continuing to grow in popularity and engagement, and big companies are continuing to increase their investments in marketing on the social media platform... that speaks loudly and clearly as to the potential Instagram has to be a powerful marketing tool... if used correctly.
We're not here for Social Media Marketing 101 today, but what I would like to stress is that Instagram and other social media platforms like Twitter and Facebook can be a powerful marketing tools to reach your clients... and, regardless of which platform you use, the quality of what you post matters.
Don't Post Just Anything... Your Efforts May Be Hurting You
Let's talk about why it's important to take good pictures for social media. I will tell you from experience, that if I check out an Instagram feed and it's full of sad-looking, or unappetizing food images... I won't even consider following that feed. I just want to get outa there as fast as possible. Ugly food isn't just uninteresting to look at... it's just gross.
Not only that, but I'm not likely to follow tips and advice from a feed that looks unprofessional.
Bad photos look unprofessional.
Something to take away from this... your positive intentions and efforts in getting active on social media may actually hurt your business and waste your time, if your photos suck.
Still Not Convinced Of The Importance Of Social Media? Check Out This Article:
Check out this article on Hootsuite: A Long List of Instagram Statistics and Facts That Prove It's Importance.
Here's a highlight from the article...
The average engagement per Instagram post has grown by 416 percent over two years
Instagram usage is on the rise, so it would make sense that Instagram engagement would follow. That doesn’t make this stat, from Simply Measured, any less impressive. Engagement has quadrupled in two years. This is good news for businesses adopting the social network and great news for companies that were early adopters and have already built up a following.
Why Put in the Effort?
Why bother with social media at all? It's pretty simple. You're a nutritionist, a health coach or a wellness advocate... you want to inspire your followers, attract new followers, and to grow your business. Right?
Instagram is an incredible tool to reach more people (did you read the article I shared earlier?).
The Quality of Your Content Matters
So, if you know you want to reach more people, and you know the value of social media, and you're all about Instagram... the one thing I really want you to take away today, is that the quality of your content matters.
I'm going recap and get all psychoanalytical on you here for a second and talk about the simple psychology of why someone is going to follow you on a social media platform like Instagram...
Why do people follow feeds on Instagram? To see pretty pictures. Yes? Right there... that's really all the reason you need to post better, more attractive imagery. If you don't have stuff that's pretty to look at... chances are really slim that people are going to follow you (unless they're your friend... that's different).
Tips + Tricks to Making Better Food Photos
I'm making it super easy for you by offering an incredible resource of affordable accessible wellness-related stock photos. Now it's your job to fill in the gaps with your own photos. I want to make it as easy as possible for you by offering some super easy tips on how you can improve the images you post. It doesn't matter what camera you use... I'm using my iPhone in these tutorials to prove to you that you can do it too.
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