Let's Talk Instagram... Are You Wasting Your Time?

Just When You Thought Your Instagram Posts Didn't Matter...

 

Think posting on Instagram isn't a big deal and it doesn't matter if you post attractive imagery? What good is it going to do for your business, hardly anyone follows you anyways? Turns out, Instagram isn't ONLY about looking at pretty pictures and high schoolers obsessively posting selfies... Instagram is only continuing to grow in popularity and engagement, and big companies are continuing to increase their investments in marketing on the social media platform... that speaks loudly and clearly as to the potential Instagram has to be a powerful marketing tool... if used correctly. 

 

We're not here for Social Media Marketing 101 today, but what I would like to stress is that Instagram and other social media platforms like Twitter and Facebook can be a powerful marketing tools to reach your clients... and, regardless of which platform you use, the quality of what you post matters.

 

Don't Post Just Anything... Your Efforts May Be Hurting You

Let's talk about why it's important to take good pictures for social media. I will tell you from experience, that if I check out an Instagram feed and it's full of sad-looking, or unappetizing food images... I won't even consider following that feed. I just want to get outa there as fast as possible. Ugly food isn't just uninteresting to look at... it's just gross.

Not only that, but I'm not likely to follow tips and advice from a feed that looks unprofessional.

Bad photos look unprofessional. 

Something to take away from this... your positive intentions and efforts in getting active on social media may actually hurt your business and waste your time, if your photos suck.

 

Still Not Convinced Of The Importance Of Social Media? Check Out This Article:

Check out this article on Hootsuite:  A Long List of Instagram Statistics and Facts That Prove It's Importance

Here's a highlight from the article... 

The average engagement per Instagram post has grown by 416 percent over two years

Instagram usage is on the rise, so it would make sense that Instagram engagement would follow. That doesn’t make this stat, from Simply Measured, any less impressive. Engagement has quadrupled in two years. This is good news for businesses adopting the social network and great news for companies that were early adopters and have already built up a following.

Why Put in the Effort?

 

Why bother with social media at all? It's pretty simple. You're a nutritionist, a health coach or a wellness advocate... you want to inspire your followers, attract new followers, and to grow your business. Right?

Instagram is an incredible tool to reach more people (did you read the article I shared earlier?).

 

The Quality of Your Content Matters

 

So, if you know you want to reach more people, and you know the value of social media, and you're all about Instagram... the one thing I really want you to take away today, is that the quality of your content matters.

I'm going recap and get all psychoanalytical on you here for a second and talk about the simple psychology of why someone is going to follow you on a social media platform like Instagram...

Why do people follow feeds on Instagram? To see pretty pictures. Yes? Right there... that's really all the reason you need to post better, more attractive imagery. If you don't have stuff that's pretty to look at... chances are really slim that people are going to follow you (unless they're your friend... that's different).

 

Tips + Tricks to Making Better Food Photos

I'm making it super easy for you by offering an incredible resource of affordable accessible wellness-related stock photos. Now it's your job to fill in the gaps with your own photos. I want to make it as easy as possible for you by offering some super easy tips on how you can improve the images you post. It doesn't matter what camera you use... I'm using my iPhone in these tutorials to prove to you that you can do it too. 

 

Top 10 Wellness Trends To Keep In Mind For 2020

By Briena Sash | Nov 3, 2019 | 0 Comments
Trending health and wellness stock photos by Wellness Stock Shop

The importance of taking care of yourself in natural, holistic ways is catching on in mainstream society and with it a rush of new trends in the wellness industry that simply shouldn’t be ignored. As a business owner in the wellness industry, it's important to keep trending topics in mind. This can help you with…

Read More

12 Health and Wellness Business Marketing Ideas for Fall

By Briena Sash | Oct 11, 2019 | 1 Comment
Looking for fall marketing ideas for your wellness business? Grab these 12 creative ideas.

There's a crispness in the air, cozy sweaters abound and the smell of pumpkin spice is coming out of every kitchen. There’s really no denying it, fall is here. That means it is time to put away your summer marketing plan and put together your fall plan. There are endless ways for you to get…

Read More

October Food + Health Micro Holidays To Celebrate On Social Media

By Briena Sash | Sep 24, 2019 | 1 Comment
Instagram food and health holiday stock photos for October

Fall is in the air, and let's be honest - we've all been lustfully awaiting pumpkin spice season!   If you love fall as much as I do, this just might be your favorite month for micro holidays as well.   With excuses to celebrate like "national pumpkin spice day" and "international coffee day", this…

Read More

5 Instagram Grid Layouts for Maximum Engagement

By Briena Sash | Sep 3, 2019 | 1 Comment
Choose the best grid layout for you with these 5 most popular Instagram grid layouts

Which Instagram layout best for you? Choose from one of these 5 popular grid designs to help you create a beautiful gram.

Read More

Food + Health Micro Holidays To Celebrate On Social Media This September

By Briena Sash | Aug 27, 2019 | 0 Comments
September food and health micro holiday stock images for Instagram

From international bacon day to "I love food" day, September is F-U-L-L of especially fun food and health micro holidays to celebrate on social media.   If you haven't jumped on the micro holiday bandwagon yet, you're in for a treat.   Micro holidays are uber-popular, offer an instant posting theme, and allow you to…

Read More

Top 8 Micro Holidays To Celebrate On Social Media This August

By Briena Sash | Jul 27, 2019 | 0 Comments
Grab this list of micro holidays to celebrate on social media for your wellness business

Searching for post ideas this summer? Micro holidays have become popular topics on social media. And they offer super fun themes to inspire your posts!   Micro holidays cover a vast range of topics and, honestly, some can be pretty weird. But that just adds to the fun.   As a wellness business owner, there…

Read More

How To Attract Followers On Instagram

By Briena Sash | Jul 20, 2019 | 0 Comments
3 Tips for How to attract followers on Instagram

When you think of Instagram it's important to remember that Instagram is much like a magazine. When people visit your feed they're going to stay if the design and content catches their eye.   This is why it's especially important to learn some tips for curating an engaging gram that intrigues the right people in…

Read More

5 Promo Ideas To Grow Your Essential Oil Business

By Briena Sash | Jul 5, 2019 | 0 Comments

Did you know, our brains process visuals 60,000 times faster than we process words?   That’s why having eye-catching images that promote your business and offer value to your prospects are a must.   Quality photos grab attention and make your oils business stand out.   Not a professional photographer? No problem.   These days,…

Read More

7 Ways To Use Stock Photos To Grow Your Wellness Business

By Briena Sash | Jun 14, 2019 | 0 Comments

Our brains process images 60,000 times faster than we process words.   That’s why having great images that express your values and promote your business are a must.   It may not seem obvious at first but there are dozens of ways that stock photography can help you grow your business.   I’ve put together…

Read More

3 Tips: How To Blend Your Own Snapshots With Stock Photos To Create A Beautiful Instagram Feed

By Briena Sash | May 30, 2019 | 3 Comments
3 Tips: How To Use Your Own Snapshots With Stock Photos To Create A Beautiful Instagram Feed

Tapping into stock photos to boost the overall quality of your feed - and to ease the time + pressure of having to produce all your own photos - is such a BOSS move!   But here's the thing -   Even if you're tapping into stock photos for your Instagram feed, it's important to…

Read More

Leave a Comment