get Facebook savvy
As entrepreneurs, we're always looking for ways to connect with our dream clients and to reach the people who could truly benefit from what we have to offer.
I want to share a super awesome, easy trick that you might not know about.
Are you using your Facebook header to drive new visitors back to your website, opt-in, sales page or programs?
No?! Your Facebook cover is prime real estate ... and it's free! So let's change that ...
What's the ultimate goal of your social media feed? To generate more sales, right? So let's make sure your "grand store front" is an effective one since it's the first thing a visitor will see - It can be a powerful and valuable space if you use it right.
Your FB cover photo is FREE advertising space that you should be taking advantage of. I'll show you how to transform your FB banner from a pretty picture to a conversion machine (with a fancy button) and how to get the most out of your FB banner in this tutorial video.
The power of Facebook
"42% of marketers report that Facebook is critical or important to their business."
(Source: State of Inbound Marketing 2012)
Facebook is no longer "just" a social platform. It's a powerful business tool, and it's certainly not dying out, as predicted by several "business gurus" I followed in the past.
If your target market is on there - and chances are pretty certain they are - you should be too. And if you're on there for business ... make sure you're using it to its greatest capacity.
You may have heard the term "Sales Funnel" before, and it applies to your social media. We want to "funnel" viewers from Facebook to your website, opt-in or sales page.
A captivating visual is important in order to grab attention when someone first visits your FB page. But we want it to do more than captivate - we want your FB cover to prompt, and get visitors to take action.
Get a FREE monthly photo for your wellness blog or business
"Worldwide, there are over 1.71 billion monthly active Facebook users" (Facebook MAUs)
What you'll learn
In this tutorial video, I'll take you step-by-step through my process of creating a Facebook Cover that sends visitors back to your website, opt-in or sales page ... and how to properly plug it in to make it functional and clickable.
(Hint ... there is no way to actually plug-in an active button overlay on your banner photo ... I'll teach you how to get tricky and make it work.)
Before we begin, it's important that you establish a goal. What's your number one goal for your Facebook page? Do you want it to direct viewers to your online course? To your store? Your opt-in/email list? A quiz, or promotional giveaway? Do you simply want to send them to your website?
It's important to be clear on your goal, so that we have a vision and direction.
So ... head on over to the WSS Photo Store, download your favorite image for your Facebook cover, and let's get to it!
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