Hello you savvy wellness entrepreneur!
Quick question... do you double as a professional graphic design artist? No? Didn't think so, and that's exactly why I want to introduce you to this super useful, easy-to-use, not-so-secret, FREE design tool that will instantly become your best friend.
As an entrepreneur, you've probably struggled as much as most of us have to create eye-catching, professional-looking media posts and marketing materials for your business. And after those grueling hours of designing- your designs might still suck.
Do we all have to be super savvy graphic design artists in addition to our day job, invest hundreds of dollars on pro-tools like Photoshop, plus months to learn how to use it, or settle for tacky Powerpoint designs?
Full disclosure... when I started out in photography I had precisely zero graphic design background. Literally, it took me hours, days and sometimes weeks (no-joke) to simply create one single super crappy and unprofessional flyer, like this beaut right here...
I hope you're laughing right now, because... yes... it's hysterically horrible! This was my very first flyer for my Senior Photography business. I literally spent days perfecting it. And guess how many clients I attracted... precisely zero.
I come with a message of hope... there is a better way.
The Two Most Important Questions
Designing a quality piece of visual content can be quick and painless and I'm about to share an awesome new design tool that will make your designing life a breeze, but first... keep these two questions in mind when reviewing your visual content. There are two main points to take into consideration when you're about to post a piece of marketing material...
- Would your target client be attracted to this visual?
- Does your image match your price point?
Your branding is absolutely essential to the success of your business and directly correlates with the types of clients you attract. And your visuals are absolutely the most essential element of your branding.
My Secret Design Weapon for Normal People
(AKA non-Graphic Artists)
I'd like to introduce a secret weapon I use to easily create visual elements to enhance my branding and attract clients. And the Three best things about this tool...
- It's super easy to use. Anyone can be a pro-designer.
- It's FREE!
- You can easily import your WSS images into your designs.
If you want high end clients that are willing to pay the rates for a high end service, you need to attract them... and it all starts with your visual packaging.
Since you're here at the Wellness Stock Shop, you're already on the right track with your imagery. And now that you've got beautiful imagery... what do you do with it?
I'd like to introduce you to my friend, Canva.
Canva is a super savvy, valuable design resource... and it's completely free to use! It's one of my top tips on how to get the absolute most out of your WSS stock photos... just choose a design, upload your stock image and plug it in!
Canva Perks Overview
Canva makes things super duper easy by starting you out with Pre-Sized layout designs for popular marketing and social media needs... whether you're sizing for an Instagram or Facebook post... a Facebook header... an Etsy store banner... even a business card... they've already sized it out for you! No more guesswork on that front.
Whatever you're trying to design, there are several fully customizable beautifully pre-designed templates already at your disposal. Many designs are free... and some are for offer at a ridiculously reasonable rate (usually just a couple bucks). The key is that you can customize them with your branded font, verbiage and contact info. Super easy.
Cool + Stylish Fonts
Need I say more?
Once you've finished your design, you just click the 'Download' button and choose the size you want to download... for web use or print. And your design will be saved in your Designs Library so that you can revise it or use it again! It's the best!
So.... now you know one of my favorite design secrets. Canva is a super amazing resource and makes it easy for you to get the most out of your Wellness Stock Shop photos.
Are you already using Canva? I'd LOVE to see some of the designs you come up with for your WSS photos... you can share them here in the comments below!
I know you love giving back. Right? We're pretty much twins. 😉 The cool thing about owning a purpose-driven business is that we have the choice and opportunity to band together to make BIG change. So, I thought I'd introduce you to an organization I'm completely in love with and am supporting this month, and show…Read More
I get a lot of people asking how to blend their personal snapshots more seamlessly with Wellness Stock Shop photos. I'll be honest, my first thought - I am so happy to have such brilliant people in my community! Tapping into stock photos to boost the overall quality of your feed - and to ease…Read More
Want to add your image to one of Wellness Stock Shop's gorgeous iPhone or iPad mockups, but don't use Photoshop? No sweat. You're not alone and I've gotcha covered. We'll use Canva instead. So, if you don't already have your free design account setup, head to canva.com. It's okay, I'll wait. Prefer…Read More
Adding a screenshot of your website, blog, landing page, Instagram feed or current offer to one of our lovely tech mockups is a fun and uniquely eye-catching way to showcase your business. In this step-by-step video tutorial, you'll learn the quickest, easiest way to insert your photo to any screen using Photoshop. Step-by-step instructions -…Read More
When you join B-School right here, you'll receive $548 in gorgeous bonuses to help you effortlessly design a stunning wellness brand It's no secret. I LOVE B-SCHOOL. Did it change my business? Holy moly - YES. Did it change my life? 100%. Do I think every purpose-driven professional ready to make their business dream…Read More
One of the greatest forms of self love is to remove all self sabotage barriers that are keeping you small - and to let yourself rise. My biggest form of self sabotage was to suffer in business by refusing to get help. I insisted on doing everything alone. Can you relate? You pour…Read More
Do you ever feel like you’re just one drop in a vast sea? There are a zillion other insert your profession (health coaches, EO educators, massage therapists, estheticians, yoga instructors, mindfulness teachers, etc) in the world. You have nothing special to offer, right? WRONG. You truly do have beautiful, unique gifts to share with the…Read More