Hello you savvy wellness entrepreneur!
Quick question... do you double as a professional graphic design artist? No? Didn't think so, and that's exactly why I want to introduce you to this super useful, easy-to-use, not-so-secret, FREE design tool that will instantly become your best friend.
As an entrepreneur, you've probably struggled as much as most of us have to create eye-catching, professional-looking media posts and marketing materials for your business. And after those grueling hours of designing- your designs might still suck.
Do we all have to be super savvy graphic design artists in addition to our day job, invest hundreds of dollars on pro-tools like Photoshop, plus months to learn how to use it, or settle for tacky Powerpoint designs?
Full disclosure... when I started out in photography I had precisely zero graphic design background. Literally, it took me hours, days and sometimes weeks (no-joke) to simply create one single super crappy and unprofessional flyer, like this beaut right here...
I hope you're laughing right now, because... yes... it's hysterically horrible! This was my very first flyer for my Senior Photography business. I literally spent days perfecting it. And guess how many clients I attracted... precisely zero.
I come with a message of hope... there is a better way.
The Two Most Important Questions
Designing a quality piece of visual content can be quick and painless and I'm about to share an awesome new design tool that will make your designing life a breeze, but first... keep these two questions in mind when reviewing your visual content. There are two main points to take into consideration when you're about to post a piece of marketing material...
- Would your target client be attracted to this visual?
- Does your image match your price point?
Your branding is absolutely essential to the success of your business and directly correlates with the types of clients you attract. And your visuals are absolutely the most essential element of your branding.
My Secret Design Weapon for Normal People
(AKA non-Graphic Artists)
I'd like to introduce a secret weapon I use to easily create visual elements to enhance my branding and attract clients. And the Three best things about this tool...
- It's super easy to use. Anyone can be a pro-designer.
- It's FREE!
- You can easily import your WSS images into your designs.
If you want high end clients that are willing to pay the rates for a high end service, you need to attract them... and it all starts with your visual packaging.
Since you're here at the Wellness Stock Shop, you're already on the right track with your imagery. And now that you've got beautiful imagery... what do you do with it?
I'd like to introduce you to my friend, Canva.
Canva is a super savvy, valuable design resource... and it's completely free to use! It's one of my top tips on how to get the absolute most out of your WSS stock photos... just choose a design, upload your stock image and plug it in!
Canva Perks Overview
Canva makes things super duper easy by starting you out with Pre-Sized layout designs for popular marketing and social media needs... whether you're sizing for an Instagram or Facebook post... a Facebook header... an Etsy store banner... even a business card... they've already sized it out for you! No more guesswork on that front.
Whatever you're trying to design, there are several fully customizable beautifully pre-designed templates already at your disposal. Many designs are free... and some are for offer at a ridiculously reasonable rate (usually just a couple bucks). The key is that you can customize them with your branded font, verbiage and contact info. Super easy.
Cool + Stylish Fonts
Need I say more?
Once you've finished your design, you just click the 'Download' button and choose the size you want to download... for web use or print. And your design will be saved in your Designs Library so that you can revise it or use it again! It's the best!
So.... now you know one of my favorite design secrets. Canva is a super amazing resource and makes it easy for you to get the most out of your Wellness Stock Shop photos.
Are you already using Canva? I'd LOVE to see some of the designs you come up with for your WSS photos... you can share them here in the comments below!
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