Content with relevant images gets 94% more views than content without relevant images. - Hubspot
If you own your own wellness business and you're trying to attract attention and lure more clients via your blog, website, marketing materials or social media posts... here's one essential thing for you to know...
Relevant imagery matters.
Breathe... You're Not Alone
Chances are, you want to be able to share pictures of your healthful creations on social media and in your blog posts to inspire your viewers and gain more followers... but you're among the masses of health coaches and wellness professionals who don't really know much about how to set up an attractive food photo or how to use all those complicated settings on your camera. Chances are your number one goal at this moment is simply to achieve photos that don't suck.
If that sounds like you... take a deep breath. It's okay! And I'm here to help walk you through it and give you simple steps on how to step up your food photos.
Are You Attracting Viewers? Or Scaring Them?
Let me reassure you... not every photo you post on social media needs to be pro-quality. BUT.... and this is a big "but"... it does need to be good.
The last thing you want to do is post a food photo that inspires your viewers to throw up. You want imagery that catches a person's eye, draws them in, makes their mouth water and urges them to hunt down your recipe asap.
Simple Steps to Taking Luring Food Photos
I've been building a portfolio of wellness-inspired imagery to help promote and support wellness professionals like you... But I know that I can't possibly cover everything.
So, I'd like to arm you with a few tips and tricks to help you create your own imagery, to fill in the gaps for those to-die-for recipes you want to share with the world, and need a relatable image to make mouths water...
If you've been following along with my DIY food photo tips for wellness professionals, you've already learned that you can create decent, follow-worthy food images with any camera... and that simple adjustments can really make the world of difference!
Today I'm going to share yet another super easy tip on how to create better food photos... and this one is super awesome, because it's all about how to make things easier on you!
What You'll Learn...
Social Media Stats:
Visual content is more than 40X more likely to get shared on social media than other types of content. -Hubspot
Do you ever find yourself scrambling around your kitchen, looking for something decent to display your most recent culinary masterpiece? How can you display it to look as amazing and scrumptious as it tastes?
Displaying your food can be tricky... right?
Well let me help you out a bit by giving you a few tips on 7 common household items to make sure you've got on-hand and ready to use the next time you create a share-worthy concoction.
Here's a Sneak Peek...
Here are a few sneak peek photos of the useful display items I'll be going over in more detail in this nifty video I made for you.
A few Tips, Before We Get Started...
Here are a few tips I'll go over in the video on what to look for when you're choosing your display pieces, but I want to emphasize them by going over them here too...
You'll notice there's a lot of white and clear glass. This is for a good reason. Light colors that give the feeling of cleanliness are best.
- Avoid bold colors like red and yellow. Not only do they distract from your food, but red and yellow in particular are very warm colors, they don't photograph well, and they don't give off a 'clean' feeling.
- Avoid patters. Light patterns can be fun, if you're experienced at using them... but for ease and simplicity, I would recommend avoiding patterns in order to avoid creating 'busy/distracting' imagery.
- Natural elements like wood, bamboo and fresh cut herbs as garnish can add a wonderful, inviting, home-y feel to your images.
Watch The Video
I have to acknowledge how awesome I am at video making. Totally lying right now... although I'm a photographer, I am definitely not a videographer. And this brings a lot of joy to my life, because I get to watch myself be a total nerd... knowing the entire time that I'm doing it all to help you. Worth it!
I hope you'll get a kick out of it too and that you'll learn some easy and helpful tips to stepping up your branding and marketing with better DIY food photography!
So there you have it! I hope these simple tips work wonders in making the process of creating food photos easier and that it helps you feel more confident about your posts.
You can make things really fun by heading to your local thrift shop for a treasure hunt!
Relevant images really do matter... and they really need to look good.
If you found this post helpful, I'd love to hear from you! What did you find most useful? Do you want to know more? Let me know by sharing in the comments below... and please share your new and improved images... I'd love to see them! And feel free to post your images for a constructive critique.
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