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Let’s talk Instagram for business. So, there’s good news and bad news.
The good news - Instagram can be a brilliant marketing tool if used well. If not, however, the bad news is it can become a time-guzzling distraction, diverting you from important tasks that actually do bring in clients and sales.
You're an entrepreneur trying to launch your wellness business into success. Right?
If you're not actively attracting clients, you’re hours of scrolling and posting might just be pointless.
I’d like to help you change that, starting with the most important space on your account - your bio.
Before we dive in, I want to note that understanding how to use Instagram as a marketing tool is a learning process, just like anything else. Regardless of perceptions, it’s not as simple as opening an account, sporadically posting snapshots of your food and crossing your fingers, hoping people will discover you.
It takes using Instagram strategically rather than blindly in order to make it a successful force for your business.
One of the biggest mistakes I see entrepreneurs make when it comes to Instagram is ignoring their bio. So today, I want to help you take advantage of that juicy space.
First, let's recall our goals with Instagram when using it for business, because I'd like you to keep it in mind when considering your bio and the revisions you'll be making.
As an entrepreneur, your top goals on Instagram should be to:
- Get in front of & engage with your target audience
- Strengthen your brand presence
- Attract your dream clients
- Make sales
Now that you understand the importance of using Instagram as a tool ... let's dive in and cover three easy tweaks you can apply today to start driving prospective clients to your business.
Three easy Instagram Bio tweaks for your business account
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1. Claim It
Your bio is prime real-estate, just like your Facebook cover (Click here to learn how to make a Facebook cover that converts). It's your store-front. It's your chance to connect with your viewers, tell them what you're about, relay your message, and help them understand why they want to follow you.
Get specific. Speak to your ideal client, reveal your niche, and let them know how they’ll be inspired if they follow your feed.
For example, instead of "I'm a health coach in southern California” (Bo-ring!), try "Easy healthy snack and recipe inspiration for busy moms with picky eaters"
Pro Tip: People don’t really care if you’re “Jesse’s wife”. Keep it relevant to your biz, focus on benefits and what’s unique about you/what you do that your ideal client will love.
2. Link up
Instagram only allows you one active link - and it's in your Bio. Use it, and use it wisely. Remember, your goal is to connect with your target audience, provide them value and gain them as a paying client.
Getting visitors back to your website, opt-in or landing page where they can find more helpful information, download some freebies, learn more about you and learn how to work with you is exactly what you're aiming for. So use that link!
Pro Tip: LinkTr.ee is a magical (free!) app that allows you to connect to multiple links from your Insta bio. Brilliant!
3. call to action
Now that you’ve linked up, you need to get your visitors to click. Make it easy for them. Use a call-to-action and tell them how they’ll benefit when they click on your bio link. (i.e. What will they get? What will they learn? What might they win?)
For example: “Get my top 5 irresistible recipes for picky kids, here: https://yourbiolink.com”
People love to know what you have to offer and how they can take advantage of it. They're here to learn, dream, and get inspired. Spell it out for them. Tell them exactly where to go and what to do next.
Note: You can include calls-to-action in both your bio and your posts. You can switch up your offer by changing the link in your bio regularly and announcing your new offer with a CTA in your posts.
You should include a call to action in every single post.
Here are a few ideas:
- Ask them to follow you. Many viewers clicked on your image from a hashtag search and haven't actually looked at your bio. Tell them to follow you for future inspiration
- Ask them to comment below. Engaging your audience is important for building relationship and loyalty. Create suggestive content that gets your audience commenting with their thoughts, struggles and opinions. Ask them to give suggestions, tell you their favorite, or talk about their thoughts and struggles on your topic.
- Tell them to click the link in your bio to access your new blog or juicy freebie giveaway - free eBook, challenge, etc.
- Tell them to click the link in your bio to book a free discovery call with you.
- Tell them what to do to access your limited-time promo deal.
Pro Tip: When including a CTA in your post, include your tag (@yourinstahandle) to make it easy to click to your bio and access the link.
Advanced Tip: Don't overwhelm your audience with promo deals and sales pitches. Your feed and posts should consist of at least 80% valuable, inspirational content, and 20% or less of promos or "advertisements".
These are all easy tips that I hope you’ll start using today. Using your bio wisely is a fantastic and powerful first step. But - full disclosure - it takes more than a great bio to get Instagram fully working for you - you’ll also need beautiful imagery, inspirational content and lots of outreach and engagement. But I’ll save all that for another time.
Now I want to hear from you ... what's you're biggest Instagram frustration? Let me know in the comments below!
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